Live Updates > Live Update Details
2025-09-17 10:14:20
[Chongqing: Implement digital consumption promotion actions to accelerate the development of new models such as social e-commerce, content e-commerce, and instant retail] The General Office of the Chongqing Municipal People's Government issued the "Several Measures to Boost Consumption in Chongqing". The "Measures" mentioned strengthening the cultivation of consumer brands. Support the development of original intellectual property (IP) brands to promote the consumption of animation, games, e-sports and their peripheral derivatives. Encourage the holding of first launches, first shows, first exhibitions, and the opening of first stores. A reward of up to 2 million yuan will be given for holding first launch events and building first stores. More than 100 first launch events will be held each year, and more than 300 new quality first stores will be built.
