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2025-11-03 20:50:46
[Tesla's European Market Deeply Diverges: Sharp Drop in Northern Europe, Slight Increase in France] ⑴ Tesla experienced a precipitous drop in sales in Norway, Sweden, and Denmark in October, with year-on-year declines of 50%, 89%, and 86% respectively. In Sweden, monthly sales were only 133 units, even lagging behind Porsche. ⑵ The French market became a rare bright spot, achieving positive growth for the second consecutive month, with sales increasing slightly by 2.4%, but still slightly lower than the overall market growth rate of 2.9%. ⑶ In the first nine months of this year, Tesla's cumulative sales in Europe declined by 28.5% year-on-year, reflecting the dual predicament of an aging product line and intensified competition. Its smaller and aging model lineup is struggling to cope with the rapid new product launches from traditional manufacturers and Chinese brands. ⑷ Industry experts point out that Tesla is losing its market exclusivity. The CEO of an electric vehicle buying website emphasized that "Tesla no longer has its own market," and consumers are facing unprecedented brand choices. ⑸ In addition to product competition, some European consumers are resistant to Musk's political stance. His support for Trump's election campaign and his endorsement of far-right parties in Europe last year may affect the brand image.
