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2025-07-29 10:13:05
Meituan: Never Self-Operate, Never Compete with Merchants. According to Meituan's official WeChat account, after more than six months of trial operations, since the official launch of the "Raccoon Canteen" brand in early July, searches for related keywords on Meituan and the Meituan Takeout app have increased over 40 times compared to June. Overall exposure for Raccoon Canteen merchants has increased by 164%, and order volume has increased by 60%. Meituan stated that the goal of "Raccoon Canteen" is to help restaurants and food delivery companies achieve better operations at lower costs while exploring high-standard food safety management for the industry. To this end, Meituan will regularly leverage food safety big data to reward brands and merchants that demonstrate consumer satisfaction. The company will also summarize these merchants' operational experience and methodologies and share them with the entire industry. We will never self-operate or compete with merchants. We will focus on building infrastructure and connecting merchants to the resources they need, leaving traffic, branding, and sales to merchants while ensuring peace of mind, convenience, and quality for consumers.
