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2025-07-29 11:40:11
[Ministry of Agriculture and Rural Affairs: Increase Efforts to Cultivate High-quality Agricultural Brands] Jiang Wensheng, Vice Minister of the Ministry of Agriculture and Rural Affairs, said at a press conference on July 29 that in the next step, he will work with relevant departments to strengthen brand leadership and enhance consumer confidence. The first is to increase efforts to cultivate high-quality agricultural brands. Research and formulate management standards for the cultivation of high-quality agricultural brands, carry out in-depth marketing and publicity activities of "Forging High-quality Agricultural Brands", promote brand entities to connect with mainstream e-commerce platforms and high-quality supply chains, and enhance brand influence and competitiveness. The second is to strengthen brand catalog consumption leadership. Improve the provincial agricultural brand catalog and enhance the quality and authority of the catalog. Guide localities to publish a batch of catalog brand consumption indexes, promote brand catalogs to become consumer catalogs, and allow high-quality brand agricultural products to better meet consumer demand. The third is to enhance brand marketing service capabilities. Support qualified places to first carry out the construction of agricultural product marketing service systems, strengthen marketing service functions, integrate marketing service resources, strengthen consumer market research, and promote channel optimization and upgrading.
