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2025-08-02 11:06:45
[A 32-Year Low! Why Did German Beer Sales Vacuum 260 Million Hectolitres Overnight?] ⑴ Data from the German Federal Statistical Office shows that German beer sales fell to a record low in the first half of 2025. ⑵ This is the first time since statistics began in 1993 that German beer sales have fallen below 4 billion hectolitres. ⑶ Specific data shows that total beer sales in Germany reached 3.9 billion hectolitres in the first half of this year. ⑷ This figure represents a sharp drop of 6.3% compared to the same period last year, equivalent to a decrease of 262 million hectolitres. ⑸ This sharp decline continues the long-term trend of continued decline in the German beer market. ⑹ Even in the first half of 2020, beer sales reached approximately 4.3 billion hectolitres. ⑺ This data suggests that structural changes may be occurring in consumer behavior and lifestyles. ⑻ Traders should monitor whether this consumption trend will spread to other European consumer goods markets.
