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2025-09-17 02:01:00
Despite heightened global trade uncertainty, Citigroup's family office clients, with $727 billion in assets under management and an average net worth of $2.1 billion, are still seeking higher-risk investments in the private market to boost returns. A Citi survey of 346 global family offices revealed that nearly three-quarters of investment firms are seeking to acquire direct equity stakes in companies, with start-ups being one of the most popular investment areas. Family offices have shown a significant shift in their optimism about private equity, with 36% of respondents reporting increasing their allocation to the asset class over the past year, while only 10% reported reducing it. Looking ahead, family offices ranked direct private equity as their second-best asset class in the short term, after developed market equities.
