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2025-09-18 18:16:50
[Is Car Price Increase Imminent? Automakers Face Difficult Decisions Under Tariff Impact] ⑴ Automakers are facing significant cost pressures due to Trump's tariff rhetoric. Data indicates that General Motors will face up to $5 billion in additional expenses, while Ford will incur $3 billion, with tariff-related costs increasing by nearly $2,300 per vehicle. ⑵ Despite the soaring costs, automakers have been diligently absorbing these costs rather than directly passing them on to consumers to avoid losing customers. From mid-March to mid-August of this year, the average suggested retail price of new cars in the United States increased by less than 1 percent. ⑶ However, this restraint may not last. Analysts and dealers predict that in the face of continued tariff pressure, automakers will be forced to gradually raise vehicle prices, particularly on higher-margin premium models. ⑷ Some cost pass-through has already occurred through hidden means, such as an 8.5 percent increase in destination charges for the 2025 model year. Analysts and dealers point out that to maintain market competitiveness, price increases will be gradual to avoid losing customers by raising prices too quickly.
