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2025-10-28 13:13:27
[Nomura: Anta lowers sales target but remains the most stable Chinese sporting goods brand, maintains buy rating] Nomura's Dong Jizhou said in a report that although Anta Sports lowered its 2025 sales target for the second time, the company still has the most stable fundamentals among Chinese sporting goods companies. He said that the reason for the lower target may be the high comparison base and Anta's focus on balancing sales, discount levels and inventory. He added that given the weak demand in the industry, the company's more realistic targets may be beneficial to its long-term brand awareness and market leadership. Nevertheless, due to a more cautious outlook on Anta's core brand sales in the second half of the year and its gross profit margin trends, Nomura lowered its sales forecast for Anta from 2025 to 2027 by 1% to 5%. Nomura lowered the stock's target price from HK$121.80 to HK$117.00, but maintained a buy rating. The stock fell 3.4% to HK$84.85
