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2026-11-01 10:00:24
【Ternus Defends Apple's AI Strategy: Not AI for AI's Sake, Focus on Creating Products Users Love】 (1) Apple CEO John Tenus recently defended Apple's current AI strategy in an interview. In the past few years, it has been widely believed that Apple is lagging behind in the AI race, especially with Apple delaying the release of a more powerful version of Siri, which was not officially launched until this summer. Tenus is a senior Apple executive who officially took office as CEO in early September. He admitted that "everyone has their own opinion," but insisted that "I am very satisfied with the stage we are in now." (2) Tenus added that Apple will definitely use artificial intelligence in new products, but said: "We don't want to launch AI just for the sake of doing AI. If we do it well, users won't think about whether the function is implemented by AI or traditional software. The key is whether we create products that users truly love." (3) When asked whether AI will bring disruptive changes to Apple and its ecosystem, such as intelligent agents making applications unnecessary, Tenus responded: "I think that might make life very convenient, but product creation is a very humanistic and creative thing, and it is also a career we love."
