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2025-07-30 16:37:52
Is Starbucks' Return to Power? The Chinese Market and its "Green Apron" Model Are Key Drivers. ⑴ On the evening of July 30th, Beijing time, Starbucks announced third-quarter revenue that exceeded market expectations, sending its stock price up 4.5% to $97.1 in pre-market trading. ⑵ The impressive performance was primarily due to a significant rebound in the Chinese market, menu updates, and investments in operational efficiency, which successfully offset weak US consumer spending. ⑶ JPMorgan Chase maintained its "Overweight" rating with a target price of $105, believing that under the leadership of CEO Brian Niccol, Starbucks is entering a "Better Starbucks" era, signaling a more ambitious long-term vision. ⑷ Piper Sandler also gave Starbucks an "Overweight" rating and a $105 target price, noting that products such as protein cold foam, a redesigned roaster, and new coffee blends are expected to drive a rapid recovery in Starbucks' growth. ⑸ Morgan Stanley ("Overweight" with a target price of $103) believes the company is at a critical turning point. ⑹ Starbucks rolled out its "Green Apron" service model across its US stores, a new service approach that prioritizes personalization and operational efficiency. ⑺ Stifel (Buy, TP$105) highlighted Nicorette's strong momentum, with same-store sales at 1,500 remodeled stores already exceeding the system-wide average. ⑻ Analysts are generally optimistic about Starbucks' future growth through product innovation, operational efficiency improvements, and expansion in China. ⑼ However, weak US consumer spending remains a potential challenge, and its subsequent impact warrants continued attention.
