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[Merchant Must-Read! Compliance Guidelines for Online Trading Platform Fees Are Here!] Reporters learned today that the State Administration for Market Regulation (SAMR) issued and implemented the "Compliance Guidelines for Online Trading Platform Fees" (hereinafter referred to as the "Guidelines") on July 31st, further regulating the fees charged by online trading platforms to operators on the platforms, including commissions, commissions, membership fees, technical service fees, information service fees, and marketing and promotion fees. The Guidelines clarify the principles that platforms should adhere to when charging fees, advocate reducing the burden on operators on the platforms, strengthen platform compliance and self-discipline, and standardize platform fee collection practices. The Guidelines require platforms to fulfill their primary responsibility for compliance management, strengthen compliance management organizations, staff compliance management personnel, promptly internalize regulatory systems into compliance systems, establish risk identification and assessment mechanisms for unreasonable charging practices, strengthen pre-compliance review mechanisms to prevent unreasonable charging risks, strengthen compliance training, and foster a culture of compliance. The Guidelines clarify the obligation for platforms to publicly disclose charging rules, requiring platforms to prominently display the content of the platform's fee service agreement and trading rules on their homepages. They also clarify that platforms must solicit public feedback in accordance with the law when revising their charging rules. They also specify the retention period for historical versions of charging rules, ensuring that all historical versions of the revised rules are fully preserved for three years prior to the effective date of the revised version. The Guidelines stipulate that platforms may not charge repeated fees to operators within the platform, may not charge fees without providing services or provide inadequate services, may not pass on costs that should be borne by the platform itself, may not charge fees to operators within the platform for providing their basic operating data, may not force or covertly force operators within the platform to purchase services or participate in promotional activities and charge fees, may not use unreasonable deposits or other forms of disguised charges or increase fee standards, and may not engage in price discrimination against operators within the platform with equal trading conditions. (CCTV News)