Live Updates > Live Update Details
2025-12-13 08:02:45
[Chip Shortage Impacts Consumers, Dell Fires First Shot in Enterprise PC Price Hike] ⑴ Dell reportedly will raise prices across its entire commercial product line starting next week (December 17th). This price adjustment primarily targets enterprise customers, not general consumers. ⑵ A Dell spokesperson confirmed the price adjustment, stating that like other companies in the industry, Dell will implement targeted price adjustments when necessary, while ensuring uninterrupted supply chains and continuing to provide value to customers. ⑶ The core driver of the price increase is the industry-wide shortage of memory and storage chips, which has driven up overall costs in the personal computer industry. Competitors such as Lenovo and HP are also facing cost pressures. ⑷ The surge in demand for artificial intelligence infrastructure is a significant reason for the exacerbated chip shortage. Major technology companies are purchasing large quantities of memory and storage chips to deploy AI, thus crowding out chip supplies for consumer devices. ⑸ The specific price increase will vary depending on customer contracts and the memory and storage specifications selected for laptops. A Dell sales employee revealed that the increase is "between 10% and 30%." (6) A Dell spokesperson added that its supply chain is resilient and globally positioned to ensure sufficient flexibility in the face of changes in the macroeconomic, regulatory, and trade environment. This price increase is a clear signal that industry cost pressures are being passed on to end users.
