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2025-12-14 15:50:16
[Notice from the General Offices of the Ministry of Commerce, the People's Bank of China, and the State Financial Regulatory Commission on Strengthening Business and Financial Coordination to Boost Consumption] It mentions: Cultivating new forms of consumption. Promoting the development of new forms of consumption according to local conditions, and adhering to the principles of controllable risk and commercial sustainability, actively exploring effective measures for financial support of new consumption formats and models such as first-launch economy, green consumption, health consumption, digital consumption, "artificial intelligence + consumption," and "IP + consumption," and providing more diversified and differentiated financial services. Guiding financial institutions to cooperate with social e-commerce and live-streaming e-commerce to develop business models adapted to the characteristics of the internet. Supporting financial institutions to strengthen cooperation with physical retailers and e-commerce platforms to expand "one-stop" financial services. Under the premise of legal compliance and controllable risk, reasonably and appropriately expanding the customer base, extending services to "long-tail" customers, and enhancing accessibility and convenience. Supporting financial institutions and large enterprises to explore expanding the application of consumption points, under the premise of legal compliance.
