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2025-12-14 15:50:58
[Three Departments: Encourage Financial Institutions to Actively Participate in Consumption Promotion Activities Organized by Local Commerce Authorities] The General Offices of the Ministry of Commerce, the People's Bank of China, and the State Financial Regulatory Commission jointly issued a notice on strengthening commerce and finance collaboration to further boost consumption. The notice mentions joint efforts to promote consumption. It encourages financial institutions to actively participate in a series of consumption promotion activities organized by local commerce authorities, launching specialized programs, exclusive products, and special events to reach more businesses and consumers and expand the coverage of financial services. It also encourages financial institutions to customize and upgrade digital RMB smart contract red envelope service solutions based on the differentiated consumption promotion policies and scenario needs of various regions, better meeting the requirements for efficient turnover, precise targeting, and targeted policy implementation of subsidy funds. Furthermore, it encourages merchants and platforms to issue consumer vouchers and offer more low-interest and interest-free installment options. Finally, it guides financial institutions to deepen cooperation with merchants and platforms to jointly develop financial products and services adapted to the characteristics of the consumer industry, accurately acquire customers, and flexibly promote sales, forming a joint force of "government + financial institutions + merchants" to expand consumption.
