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Live Updates  >  Live Update Details

2025-12-15 15:40:25

[Group Standard for Gold Trade-in Services Officially Released] The China Gold Association announced the official release of the "Group Standard for Gold Trade-in Services," which comprehensively regulates gold trade-in businesses in terms of enterprise qualifications and management, service personnel, and facility requirements. This standard marks a new stage of standardized, professional, and transparent development for the gold trade-in business. The standard explicitly requires that enterprises engaged in gold trade-in services possess legal qualifications, pay taxes according to law, and fulfill anti-money laundering obligations; employees must undergo professional training and pass a qualification test before being allowed to work; the gold verification process should implement a "full-process monitoring + customer presence" system; destructive testing requires prior consent from the consumer; and test results must be truthfully issued, including information such as gold content, quality, loss, and discounted value; when handling inquiries, the standard must proactively and clearly state the old gold access standards, service procedures, and fees. Gold trade-in is an important form of gold and jewelry consumption in my country. In a high-gold-price market, demand for trade-ins from businesses and consumers has surged. However, due to the long-standing lack of unified standards in the industry, issues such as ambiguous pricing, opaque gold verification, and inconsistent loss standards exist. Liu Yanhong, a member of the National Gold Standardization Technical Committee, stated that the standard aims to establish a multi-faceted governance system of "policy guidance + standard constraints + corporate self-discipline + consumer supervision." First, by clarifying corporate obligations and responsibilities, it empowers consumers with the right to know, the right to supervise, and the right to convenient complaints, effectively strengthening consumer rights protection. Second, it streamlines the gold circulation loop of "old gold recycling - new product sales," injecting new momentum into gold consumption. Third, it clarifies standards for enterprises, personnel, and processes, promoting the standardization and professionalization of the gold and jewelry industry through standardized services. Furthermore, the standard strengthens anti-money laundering and information security compliance requirements, contributing to the healthy and sustainable development of the industry. Next, the China Gold Association will promote the implementation of the standard, conduct publicity and training, continuously improve the industry governance system, and promote a win-win situation for all parties, including compliant business operations, consumer confidence, and healthy industry development. (Xinhua News Agency)

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