Live Updates > Live Update Details
2026-05-27 13:35:53
[Tmall 618 Beverage Sales Explode: 133 Brands Doubled Growth, Flash Sale Sales Surge 5 Times on First Day] (1) Since the start of the Tmall 618 sale, beverage brands have seen an overall surge: 133 brands have doubled growth, and 189 brands have grown by more than 50%. (2) Leading brands drive growth: Rémy Martin grew by 217%, Langjiu by 41%, Heineken by 19%, Moutai Prince by 61%, and Martell by 47%. (3) Tmall Supermarket Flash Sale has become a new factor driving beverage sales growth, with a flash sale penetration rate of nearly 30%; on the first day of the sale on May 21 alone, flash sale beverage sales increased by 5 times year-on-year.
