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2026-05-28 18:50:15
[Berenberg: Ferrari's electric car Luce is a high-risk bet] (1) Berenberg analysts point out that Ferrari's electric car represents a huge bet aimed at expanding its product portfolio and attracting increasingly tech-savvy affluent buyers, but the reputation of this 80-year-old brand is also at risk. (2) The car's design is vastly different from traditional Ferraris, and initial customer reactions to images ranged from shock to harsh criticism, but attitudes changed after seeing the actual car (especially the interior). (3) Some customers may find it difficult to see the Luce as a true Ferrari, and social media backlash may persist, but this does not affect the investment rationale. Berenberg expects 25 units shipped in the fourth quarter and 1,000 units by 2027; Ferrari's stock price rose 1.2%.
