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2026-07-13 11:09:16
[Rising Storage Costs Force Differentiation in Smartphone Strategies: High-End Models Upgraded, Entry-Level Models Reduced] (1) As the financial pressure from continuously rising storage costs intensifies, smartphone manufacturers are further reducing their entry-level product offerings and shifting their product mix towards higher-margin mid-to-high-end models. (2) To meet consumers' ever-increasing performance expectations for high-end products and support rising retail prices, high-end and flagship smartphones continue to upgrade their storage configurations. (3) Jusy Hong, Senior Research Manager at Omdia, points out that this differentiation strategy will exacerbate the polarization of storage configurations in the smartphone market this year: high-end models will continue to expand their storage capacity, while entry-level models will face a trend of downgrading their configurations.
