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2026-07-14 09:48:12
[Omdia: Global Smartphone Shipments Declined by 4% in Q2, Samsung and Apple Bucked the Trend] (1) Market research firm Omdia released a report showing that global smartphone shipments declined by 4% year-on-year in the second quarter of 2026, mainly due to the continued memory crisis driving up component costs. (2) In terms of brands, Samsung and Apple performed outstandingly, with their market share increasing by 2 and 4 percentage points respectively compared to the same period last year, achieving growth against the trend. (3) Omdia analysts pointed out that phones priced at $400 and below were most severely impacted by rising costs, with some manufacturers' memory procurement costs rising to more than 4 to 5 times that of a year ago.
