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2026-07-14 11:48:13
【QuestMobile Half-Year Report: AI Application Monthly Active Users Diverge, Top Three Show Significant Matthew Effect】 (1) As of May 2026, the monthly active users of the five types of AI applications were as follows: AI native APP 499 million (YoY +85.4%), AI application plugin 644 million (-7.9%), terminal manufacturer AI applications 755 million (+14.0%), PC web applications 172 million (-22.8%), and PC client applications 18 million (+20.1%); user stickiness (average monthly usage times per user) were 92.7 times, 60.9 times, 51.4 times, 25.3 times, and 26.9 times, respectively. (2) The TOP10 application pattern tends to be stable, with Doubao (382 million), Qianwen (167 million), and DeepSeek (130 million) forming the first tier, with monthly active users far ahead. (3) The Matthew effect at the top intensifies, with growth rates highly concentrated in the first tier: Doubao grew by 172.1% year-on-year, and Qianwen surged by 5792.9%, further widening the gap with subsequent players.
