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2026-07-16 21:40:12

[Brazilian Retail Sales Growth Falls Short of Expectations; World Cup Spending Fails to Counter High Interest Rates; Divergence Remains Regarding Easing Pace] ⑴ Data from the Brazilian Institute of Statistics and Economic Studies (IBES) shows that retail sales in May increased by only 0.1% month-on-month, far below the 0.5% increase expected by institutions. The previous figure was revised upward to a contraction of 1.5%, indicating that high borrowing costs continue to suppress consumer demand. ⑵ Looking at specific sectors, five out of eight retail categories achieved positive growth. World Cup-related consumption provided some boost to categories such as stickers, photo albums, clothing, and televisions, but the overall pulling effect was limited. ⑶ Year-on-year, retail sales growth in May was only 0.4%, also significantly lower than the expected 1.15%. The chief economist at Pantheon Macroeconomics pointed out that the weak data further confirms that credit tightening is being transmitted to end-user demand. ⑷ The Central Bank of Brazil cut interest rates for the third consecutive month last month, lowering the benchmark rate to 14.25%, but did not provide clear guidance on the subsequent policy path. The weak retail data may increase market expectations for continued easing, but inflation and exchange rate pressures remain key variables limiting the scope for further interest rate cuts.

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