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2026-07-17 04:56:13
Netflix stated that it expects to increase its investment in content by about 10% this year. This growth rate is higher than the average growth rate of 8% over the past five years, but lower than the average growth rate of 14% over the past decade. As a leading company in the streaming industry, Netflix's continued increase in content investment aims to consolidate its content competitiveness. By producing more high-quality original films, TV series, variety shows, and other content, Netflix can further cover the content preferences of different users, improve user retention and the number of paid subscribers, and thus maintain its leading position in the increasingly competitive streaming market.
