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Live Updates  >  Live Update Details

2026-07-18 20:34:12

The CEO of Adidas stated that current estimates for World Cup-related revenue reach approximately €1.5 billion, exceeding the previous forecast of €1 billion. As a globally renowned sports brand, Adidas releases related merchandise for every major global sporting event like the World Cup, including team jerseys, themed footballs, co-branded sportswear, and other derivative products. Sales of these products typically increase significantly as the event's popularity grows. This upward revision of sales forecasts reflects the market's enthusiasm for World Cup-related consumption exceeding the brand's initial predictions.

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