Live Updates > Live Update Details
2026-09-18 14:16:09
[Tesla's Tokyo Price Lowest in the World: Model Y Less Than $23,000 After Subsidies] (1) Data shows that Tesla's most popular electric vehicle is cheaper in Tokyo than anywhere else in the world. A weak yen, coupled with central and municipal subsidies introduced this year, has brought the price of the Model Y down to below $23,000. (2) This price is even lower than what a traveler would pay for a vintage Rolex Oyster Perpetual Datejust at a Tokyo dealership. (3) Tesla has been highlighting these subsidies in its Japanese advertising, targeting customers in a market dominated by Toyota and Suzuki. (4) The Model Y was the most imported car in Japan in the first half of this year. (5) Tesla prices the Model Y at ¥5.6 million in Japan, but buyers living in Tokyo can purchase it for ¥3.6 million ($22,889) thanks to central and municipal subsidies of up to approximately ¥2 million. (6) With these benefits, the Model 3 can be purchased for as low as ¥3.3 million.
