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2026-09-21 14:36:10
【CBS Poll: 69% of Gen Z Support Tax Increase for the Rich】 (1) A CBS/YouGov poll shows that 69% of respondents under the age of 30 support candidates who raise taxes on the rich, higher than 59% for those aged 30-44 and 55% for those over 45; only 12% think the candidates' tax stance is irrelevant. Reasons include the pandemic, financial crisis, student loans, and housing shortages. Taxation has become a core issue before the midterm elections. California Proposition 40, which imposes a one-time 5% tax on the net worth of 200 billionaires, is supported by 75% of those aged 18-29, but the overall poll is evenly matched. The poll was conducted from September 8-11, surveying 2,460 adults, with a margin of error of 2.3 percentage points. (2) Gen Z wants politicians to understand their situation: only 21% believe the American Dream is achievable, compared to 50% a decade ago; the cost of living and inflation are the primary concerns. They are skeptical of the political process, and issues such as reduced voting rights, restrictions on mail-in voting, and redistricting are pain points. They are optimistic about politicians who are consistent in word and deed and keep their promises outside of election cycles, such as New York City Mayor Mamdani and Senator Warnock; conservatives also support young leaders, such as Charlie Kirk. (3) Jersey Mike's is not popular among Generation Z: valued at about $7.5 billion and with more than 3,300 stores, but Generation Z only accounts for 2% of consumers, while 70% are from Generation X. Its social media advertising accounts for only 1% of spending, compared to 10% to 18% for other sandwich chains; it has hired Eli Manning and Danny DeVito to shoot ads, but still needs more gimmicks.
