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2026-03-18 09:10:22
[Oscars viewership hits a record low, but social media engagement surges by 42%] (1) According to Nielsen data released by ABC on Tuesday, the 98th Academy Awards attracted 17.9 million viewers in the United States, a 9% decrease from the previous year, marking the lowest viewership since 2022. (2) This data reflects viewership on ABC and its streaming platform Hulu. Television viewership for major award ceremonies has generally declined in recent years as viewers continue to shift to streaming and social media. (3) Despite the loss of television viewers, the awards ceremony has seen a significant surge in popularity on social media. ABC reports that social media impressions of Oscar-related content this year exceeded 184 million, a substantial 42% increase compared to 2025.
