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2026-05-28 19:25:58
[Ferrari CEO: Luce Electric Car Receives Orders from Both New and Existing Customers Despite Criticism Over Appearance] (1) Ferrari CEO Gianni Viña stated that despite the wave of criticism surrounding the appearance of its first electric car, the Luce, the new car, priced at €550,000 (approximately US$639,000), has already received orders from both new and existing customers. (2) This week, Ferrari unveiled the Luce, whose design departs from traditional styles, drawing comparisons with existing electric cars and receiving mostly negative reviews, causing the company's stock price to fall. (3) Viña stated that, setting aside the appearance designed by Johnny Ive, success or failure depends on customers; Ferrari has always insisted on limited production (production below demand), and currently, those who have written in and placed orders include both existing and new customers. He defended the high price, saying, "Innovation requires sacrifices."
