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Geopolitical conflicts subside, marking a significant turning point in US consumer confidence.

2026-06-29 21:43:06

As geopolitical tensions between the US and Iran ease and energy prices fall sharply, expectations of peaking inflation in the US continue to rise, leading to a significant recovery in consumer confidence, which had previously been extremely depressed.

The University of Michigan Consumer Sentiment Index rebounded sharply in June, recovering from the record low hit in May. The main drivers were the easing of energy inflation due to the deterioration of the Middle East war risks, coupled with the resilience of the job market fundamentals. At the same time, the extremely low base from the previous pessimistic values further amplified the index's recovery this month.

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Geopolitical conflicts trigger energy inflation; confidence hits record low in May.


The dramatic fluctuations in consumer confidence this time are entirely driven by a clear price and sentiment transmission chain formed around anticipated changes in the US-Iran geopolitical conflict.

In May, the standoff between the US and Iran escalated, disrupting shipping through the Strait of Hormuz and causing a sharp rise in risk premiums in the crude oil market. This directly led to a comprehensive surge in US refined oil prices, with gasoline retail prices across the country climbing to a four-year high.

The irrational rise in energy prices significantly increased residents' daily expenses, thoroughly fueling market inflation panic and causing a sharp deterioration in public inflation expectations. Ultimately, this drove the Michigan Consumer Sentiment Index to a record low of 44.8, and market pessimism was completely exhausted.

Core reversal logic: Easing geopolitical risks and a significant drop in refined oil prices.


The situation saw a fundamental marginal improvement in June, becoming the key turning point for the rebound in confidence.

In early June, the framework for the US-Iran ceasefire negotiations was finalized, and the market quickly priced in expectations of a de-escalation of geopolitical conflicts in the Middle East, the resumption of navigation in the Strait of Hormuz, and the elimination of oil supply risks. As a result, international crude oil prices continued to decline, and US retail prices for refined oil products were subsequently reduced significantly.

Data shows that the average price of regular gasoline across the United States has continued to fall from a high of $4.56 per gallon at the end of May, with a monthly drop of more than 12% and a cumulative reduction of 15%.

As the most direct and sensitive aspect of people's livelihood, fuel prices have seen a rapid decline, which has directly reduced the pressure on household income and expenditure, especially significantly improving the living burden of low-income groups who are most severely impacted by energy costs, and quickly easing public anxiety about inflation.

Inflation expectations cooled marginally, reversing pessimistic market pricing.


Driven by the core positive factor of easing geopolitical risks, overall inflation expectations in the United States have cooled in tandem, further solidifying the foundation for confidence recovery.

Data shows that the US public's one-year inflation expectation has fallen slightly from 4.8% in May to 4.6%, and the long-term inflation expectation of 5-10 years has also fallen from 3.9% to 3.4%, effectively alleviating the market's core concerns about long-term runaway prices and the continued erosion of living standards by inflation.

Although current inflation expectations indicators are still significantly higher than normal levels before the outbreak of the US-Iran conflict, and there is still persistent upward pressure on prices for categories such as electricity, medical care, and fresh groceries, the clearing of energy inflation, the biggest risk point, has reversed the market's pessimistic pricing logic.

The employment fundamentals have shown resilience, with multiple sub-indicators showing a comprehensive recovery.


In addition to the core positive factor of easing geopolitical risks, the robust employment fundamentals provided important support for consumer confidence, forming a dual positive driving force.

The US non-farm payroll and unemployment data for May continued to exceed market expectations, indicating that the job market remained resilient and that residents' employment stability was guaranteed.

On one hand, there is the fundamental support of secure employment, and on the other hand, there is the benefit of significantly reduced fuel costs in daily life. This dual improvement has greatly boosted residents' evaluation of their personal financial situation.

In June, residents' current financial situation assessment improved by 9% month-on-month, and their optimistic expectations for household finances over the next year surged by 15%. Meanwhile, people's expectations for the business environment over the next five years also climbed sharply by 16%, with many sub-indicators showing a comprehensive recovery.

The core driver of the price increase: the extremely low base effect amplified the recovery elasticity.


It is worth noting that the significant 10% increase in the confidence index this month is inseparable from the extremely low base effect of the extremely pessimistic outlook in May.

The index reading of 44.8 in May was the lowest level since the survey was established, indicating that market pessimism had been fully priced in and negative economic expectations had been fully priced in.


Against this backdrop, any marginal improvement in geopolitical conditions or energy prices will trigger a rebound in the index after a sharp decline, giving the month's gains a significant elasticity.

It needs to be clarified that this sharp rebound is a recovery in sentiment after a sharp drop, rather than a comprehensive strengthening of the US economic fundamentals.

Market Outlook: Confidence is recovering but not yet fully recovered; a return to normalcy will still take time.


Currently, although US consumer confidence has rebounded significantly, overall market sentiment has not yet escaped the weak range.

The current confidence index has fallen 13% compared to February before the outbreak of the US-Iran conflict, and 20% compared to the same period last year. For three consecutive months, more than half of consumers have clearly stated that high prices remain the core pressure suppressing their personal finances.

Industry analysts point out that inflation has most likely peaked in May, and consumer confidence is expected to continue its slight recovery this summer. However, rigid inflationary pressures in sectors such as electricity, healthcare, and daily necessities remain, and the pace of inflation cooling is still uncertain. Consumer confidence will need a long recovery period to return to normal levels.

Boosted by consumer confidence, the US dollar index also saw its strongest month of gains this year.
Risk Warning and Disclaimer
The market involves risk, and trading may not be suitable for all investors. This article is for reference only and does not constitute personal investment advice, nor does it take into account certain users’ specific investment objectives, financial situation, or other needs. Any investment decisions made based on this information are at your own risk.

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