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2026-11-03 18:36:25
[US Midterm Elections: Republican Campaign Ads Reduce Trump Mentions] ⑴ According to advertising data analysis, during the midterm election phase, Republican campaign materials rarely featured Trump. ⑵ Trump himself hoped to turn this midterm election into a referendum on his performance in office, but the advertising strategies of party candidates contradicted this. ⑶ The focus of both parties' campaign propaganda shifted from the primary stage, centered on key figures, to the general election, emphasizing economic issues, with increased exposure for healthcare-related topics. ⑷ In the House Republican primary, approximately 66% of the content involved Trump; this figure dropped to only 3% in the general election cycle, a significant decline. ⑸ The percentage of Senate Republican campaign ads mentioning Trump decreased from 77% in the primaries to 22% in the general election, with a similar decline observed in gubernatorial campaigns. ⑹ Democratic ads also reduced the frequency of Trump mentions, but the overall contraction was less severe than that of the Republican camp. ⑺ Republican ads also showed a decrease in the proportion of mentions of key issues such as immigration and law enforcement compared to the primaries. (8) In the primary election stage, candidates often rely on key political figures to win votes within their party, while the general election leans more towards policy issues, and this year's shift is particularly pronounced. (9) Although election ads deliberately downplay the issue, the campaign materials distributed at the Republican midterm rallies in September still included images of Trump.
