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2026-11-04 20:14:27
[McDonald's Q3 U.S. Sales Decline Less Than Expected, Rising Average Transaction Value Offsets Declining Customer Traffic] (1) McDonald's Q3 U.S. sales declined less than expected, as higher average transaction value offset a drop in customer traffic; comparable sales in the U.S. market fell 0.2% in the quarter, less than the average analyst forecast compiled by institutions. (2) McDonald's warned in late September that Q3 results might "decline slightly," partly because a series of value menu items launched earlier this year failed to attract the expected number of customers. McDonald's is under pressure to improve its U.S. market performance; as of the last quarter, U.S. market revenue accounted for 38% of the company's total revenue. (3) The restaurant chain is trying to launch new promotional strategies to replace the previously underperforming under-$3 low-priced menu; at the same time, it is reducing short-term promotional activities and instead promoting the previously well-received "value meals," and relaunching app-exclusive offers that had been gradually phased out.
