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2025-12-18 23:30:02
[Guotai Haitong Securities: Rise of Emotional Consumption Drives Rapid Growth in IP Fun Products Industry] Guotai Haitong Securities released a research report pointing out that with the rise of emotional consumption, the IP fun product industry is showing rapid growth. IP fun food is a fusion of "IP + food + IP gifts," covering various categories such as collectible cards, stickers, badges, figurines, and edible toys. As an efficient vehicle for IP monetization, IP fun food can provide entertainment experiences through IP stories and collection mechanisms, satisfying consumers' emotional needs for "self-indulgent consumption." Currently, the scale of China's IP food industry is expanding rapidly, with two core driving factors: 1) On the demand side, the younger generation grew up in an era of material abundance and open information, and their demand for emotional consumption continues to rise. IPs, through stories and images, build emotional connections, which can meet consumers' multi-level needs in terms of identity recognition, emotional companionship, and aesthetic resonance; 2) On the supply side, China is the world's largest snack consumption market, with a highly mature snack production and supply chain. In recent years, benefiting from the rise of mass-market channels, the IP fun product sector, which combines IP gifts with snacks, has developed rapidly.
