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2026-02-16 20:45:13

[The Battle for the Top Spot on the Spring Festival Gala: Four Manufacturers Spend Heavily to Compete] ⑴ Following Unitree Robotics' overnight success with its Yangko dance performance at last year's Spring Festival Gala, this year's CCTV Spring Festival Gala has become a marketing showcase for robot manufacturers. Unitree Robotics, Magic Atom, Galaxy General, and Songyan Power all appeared on the Year of the Horse Spring Festival Gala, half of which are from the Yangtze River Delta region. According to media reports, each company spared no expense to secure the partnership. ⑵ The industry is currently rapidly evolving to a critical inflection point of mass production and large-scale commercialization, with many companies entering the IPO sprint stage, and the atmosphere of competition for market share is becoming increasingly intense. For reference, the annual revenue of leading domestic humanoid robot companies is mostly in the hundreds of millions to billions of yuan range, while IDC statistics show that the global sales of humanoid robots in 2025 will only be about 3.04 billion yuan. This marketing investment is by no means a small amount for the relevant companies. ⑶ Several robots from Songyan Power appeared in the skit "Grandma's Favorite," not only interacting with the actors in the skit but also demonstrating skills such as somersaults and head extensions. The facial expressions of its bionic humanoid robot are extremely similar to those of Cai Ming, attracting attention. This bionic robot has 32 degrees of freedom and can achieve more than 200 micro-expression changes, with a facial imitation accuracy of over 90%. (4) Unitree Robotics' robot appeared in the martial arts performance program "Wu BOT". Previously, Songyan Power had launched the 10,000-yuan-level humanoid robot "Xiao Bumi," and its "Little Rascal" robot won second place in the first Humanoid Robot Half Marathon in 2025.

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