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2026-02-18 07:23:03
Netflix co-CEO Ted Sarandos stated that generative AI will help creators, including speeding up production times, rather than harming their job prospects. "AI tools have the potential to dramatically enhance creators' ability to tell compelling stories," he said during a television appearance. He noted, "The likelihood of this happening is far greater than the likelihood of them being replaced by these tools." However, he indicated that a large amount of AI-generated "shoddy" content may not become popular. He anticipates consumers will favor the combination of AI and intellectual property. "People will flock to quality content," he said.
