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2026-02-21 16:08:44
[Watching Movies During Spring Festival Becomes a New Tradition; Over 50% of Spring Festival Box Office Revenue Comes from Third- and Fourth-Tier Cities] According to data from online platforms, the total box office revenue (including pre-sales) for the 2026 Spring Festival period exceeded 4 billion yuan. Watching movies during the Spring Festival holiday has become a new tradition for an increasing number of people in rural areas. As my country's film market continues to develop in depth, the "lower-tier" market has shown considerable consumption potential during the Spring Festival. According to ticketing platform data, third- and fourth-tier cities have been the absolute main contributors to the Spring Festival box office for three consecutive years. Besides traditional reasons such as films being more tailored to regional preferences, the new AI-powered ticketing method has made ticket purchases more convenient this year. Film data analyst Chen Jin stated, "As of now, third- and fourth-tier cities have contributed 53.72% of this year's total Spring Festival box office revenue, a significant increase compared to last year, and also the highest contribution rate ever recorded for the Spring Festival." (CCTV Finance)
