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2026-09-17 02:22:09
Apple is adjusting its App Tracking Transparency (ATT) policy in the European Union. As a key privacy protection mechanism previously introduced by Apple, ATT required all apps to proactively prompt users for explicit authorization before tracking user behavior data across platforms and apps. This rule was previously enforced globally. This adjustment for the EU is likely to comply with the regulatory requirements of the EU's Digital Markets Directive (DMA). The DMA imposes a series of more detailed competition and user rights clauses on tech giants, and Apple needs to adapt its existing policies to local regulations, ensuring user privacy and choice while complying with regional regulations.
